The Keys to Quality Web Copy

With customers searching the web for goods and services now more than ever, coupled with a ten second window to get their attention, clear, concise, quality content is paramount.  Like an advertisement combined with a brochure, webpages operate as explanations as well as attention-getters, telling your customers simultaneously what you do and why they should buy.  

1; SEO 

How you (and your competitors) appear in search engine results is decided by the search engine.  This isn’t random luck; search engines use sophisticated algorithms to decide which pages are most useful to their customers, the people using the search engine.  Two of the most important variables in these algorithms are site usability and content quality.  If your site is clean and accessible, it is likely to rank higher than a site with a lot of unnecessary ads, extra links, animations, etc.  The search engine bots are also looking for content that is written for human beings.  Higher rankings are given to sites that are built for humans, using complete sentences, applicable topics, paragraphs and readable style.  

2; Engagement 

Between social media, review sites, maps and other apps, 85% of customers now use the internet to find businesses.  Having an online presence is now as crucial as a physical presence, maybe more so, but simply having a website or Facebook page is not enough.  Just like owning a blank billboard, having an inactive website or an empty social site has no value.  Telling your customers what new products you’re offering, what events you’re hosting or what you’re up to is a fun and easy way to keep your sites current, rank highly and keep your audience engaged.  

3; Explanation 

Your webpage is your online home, a cyber headquarters where other pages like Facebook, Yelp, Google Maps, and other resources direct to.  The writing on your webpage tells your customers, followers and supporters more about you and gives them an inside look at what you do before they visit your shop or buy your products.  Your website tells your customers when you are open, what products you have, your areas of expertise and how you are able to solve their problems.  While social sites, review sites and maps can help customers locate you, your content informs your audience and often acts as the final factor before customers decide to make a visit.  

If your content isn’t making these points, odds are customers are clicking off and your online dollars are being wasted.  Like any marketing materials, the words on the page engage your customers and tell them why you are important.  In the case of online content, the words do much more even than that.  To find out more and to learn about professional writing for your website, contact us at c3@creativecontentcopy.com